Describe how you would conduct a post-event evaluation and identify two key data sources.

• A. Only measure attendance numbers.
• B. Collect feedback from participants and staff, analyze outcomes, and compare against KPIs; data sources include surveys and financial reports (also attendance data and social metrics).
• C. Only analyze social media sentiment.
• D. Only review budget and refunds.

Answer: (B)

Post-event evaluation is about gathering input from those involved and measuring what happened against predefined targets to see what worked and what can improve. The strongest approach combines two pieces: direct feedback and objective performance data. Collecting feedback from participants and staff through surveys or interviews gives you insight into satisfaction, learning outcomes, and overall experience, while analyzing outcomes against KPIs shows whether the event achieved its objectives in areas like attendance, engagement, and impact. Using data sources such as surveys and financial reports provides a balanced view: surveys capture perceptions and qualitative outcomes, and financial reports reveal cost control, revenue, and resource use. The other data you might gather, like attendance numbers or social metrics, are useful context but don’t by themselves show whether goals were met or how efficiently resources were used; they should be considered alongside the more complete sources.

In practice, you’d post the event by distributing participant and staff surveys, compiling attendance data and social metrics for context, and reviewing financial reports to assess budget alignment and revenue. Then you’d compare the results to your KPIs, identify strengths and improvement areas, and produce actionable recommendations for future events.