In Lewin's change model, which activity best represents the Unfreeze stage?

• A. Communicating the need for change and preparing stakeholders.
• B. Piloting the new software with a small group.
• C. Training staff after deployment.
• D. Standardizing usage across the organization.

Answer: (A)

The Unfreeze stage centers on creating readiness for change by signaling that the current way of doing things will change and motivating people to move away from the status quo. Communicating the need for change and preparing stakeholders embodies that, because it builds awareness, creates urgency, and engages key players so they’re ready to support the transition.

Piloting the new software with a small group fits the testing and learning that comes after people are prepared, during the change itself. Training staff after deployment and standardizing usage across the organization are about embedding and stabilizing the new way of operating, which are activities that occur once the change has begun and is being solidified.