What is a mission statement?

• A. An internal document describing daily operations.
• B. A mission statement defines the organization's purpose and values.
• C. A plan for distributing resources.
• D. A public relations strategy.

Answer: (B)

A mission statement communicates why the organization exists and what it believes in. It states the organization's purpose and the values that guide its actions, serving as a north star for decisions, programs, and partnerships. This helps align staff, volunteers, and stakeholders and communicates to funders and the community what the organization aims to achieve. Other options describe everyday operations, budgeting, or external messaging rather than the enduring purpose and beliefs that define the organization. In sport and recreation, a clear mission statement shapes program development and community impact by keeping everyone focused on the core reason the organization exists.