Which principle should guide sport event management?

• A. Integrity
• B. Efficiency
• C. Profitability
• D. Speed

Answer: (A)

Integrity governs sport event management because it ensures fair competition, safety for participants and fans, and trust in the event’s processes. It means enforcing rules consistently, upholding anti-doping and anti-corruption measures, conducting transparent governance and bidding, and prioritizing the well-being and equal access of all stakeholders. When decisions are guided by integrity, everything from scheduling and venue use to sponsorship and communications is anchored in ethical standards, which preserves the event’s legitimacy and long-term viability. Efficiency, profitability, and speed are important operational goals, but they must be pursued within an integrity framework; cutting corners on fairness or safety to chase those aims would erode trust and damage the event's reputation.